Schultz Carolina Custom Homes [Logo Design, Identity Design]

I've been working with a local home building company here in the South Carolina upstate to redefine there visual identity and brand. The first major step in that is logo design. The logo is of primary importance since it will be the foundational visual identity of the company. I started off with some rough sketch concepts, then worked my way into more comprehensive sketches, and finally, i ended up with this.